American Family Insurance offers free teen driver monitoring

Press Release - SEIKO MARKETING LLC

Lance Burton and his wife are the parents of five children and two grandchildren. Lance has been a Colorado Springs resident since 1994. Now in his eighth year in the insurance business, Lance recently joined American Family Insurance and opened a new office near the corner of Dublin and Academy.

As a parent of four teenage drivers, Lance understands the concern of parents as they watch their children gain their independence and get behind the wheel of a vehicle. It can be a scary transition for families. So many things can happen when your kids get behind the wheel.

Through his knowledge of insurance and passion for helping keep teens safe, Lance is showing parents a FREE program to help their kids drive safer. It’s called the Teen Safe Driver Program and involves some pretty high tech equipment and is proving to have a dramatic effect on teens driving habits.

Lance Burton states, “The TEEN SAFE DRIVER PROGRAM from American Family Insurance is an innovative way to help teens make better choices behind the wheel. It uses technology that lets your kids and you (but never us, the insurance company) see their risky driving behavior and learn how to correct it. It’s absolutely FREE to American Family auto policy holders.”

From the American Family Insurance’s website (www.amfam.com):

“The Teen Safe Driver Program helps parents identify risky driving and coach for improvement before dangerous behaviors lead to vehicle damage, personal injury or worse. The Teen Safe Driver Program uses a small device placed behind the rearview mirror of a teen’s vehicle. It captures the view out the front, and into the interior, of the vehicle but never saves any data UNLESS activated by an erratic vehicle movement – extreme braking, cornering, and acceleration or if there is a collision. When the device is activated, it saves an event comprised of the previous ten seconds and the following ten seconds showing not only WHAT happened but WHY it happened.

The event is transferred wirelessly to DriveCam’s Event Analysis Center where the video is reviewed by professional drivers’ education coaches, scored and coaching tips are added. Parents and teens log in to a secure Web site to view the video and tips for safer driving. In addition to the individual events captured, parents receive a weekly driver report card that shows their teen’s performance compared to their peers. Teens are coached for improvement in problem areas, and also praised for good driving events.

Results are dramatic and immediate. On average, teens reduce the frequency and severity of high risk driving events by more than 70% in the first four months. Driver seatbelt use improves from less than 40% to an unprecedented 100%--and passenger seatbelt rates increase dramatically, too.

The program is entirely free. It will not impact the teen's rates, even if risky driving behavior is recorded. Nor will it impact American Family's willingness to pay for a crash where the teen is at fault. The clips are not sent to American Family.

Teen Safe Driver helps make the transition to a safer, more mature driver an enjoyable experience for both the young drivers and their parents.”
Burton adds, “We had four teenage drivers in my family so I understand the importance of safety and the TEEN SAFE DRIVER PROGRAM provides me with additional comfort in knowing that I am doing all that I can to help my kids become better and safer drivers.”

For more information on the TEEN SAFE DRIVER PROGRAM or how to obtain a free review of your insurance, contact Lance Burton at 719-599-8838.