Press Release
Published author and small business financial expert Ruth King offers these realities about small business owners’ understanding of the financial segment of their company:
1. Most people start businesses to satisfy a need with their product or service – not to become financially savvy (unless they are a CPA or bookkeeper).
2. Most small business owners don’t pay attention to their financial statements until they start having cash flow problems.
3. Most small business owners don’t understand that cash isn’t profits. You need both profits and cash to be successful.
Take the quiz on the bottom of the home page of www.TurnOnMyFinancialLightbulb.com to you’re your small business financial aptitude.
“If you discover that you’ve flunked the quiz, you’re in good company. Most small business owners don’t grasp their financial statements at first. It takes taking a painful bookkeeping class, spending thousands of dollars of a CPA’s time to explain it to you, or an on-line class such as found at www.TurnOnMyFinancialLightbulb.com,” said King, CEO and chief evangelist of this website.
King has written financial applications for the iPhone, iPad, and Android as well as written Keeping Score: Financial Management for Entrepreneurs (FREE to anyone who sends her an-email) and The Ugly Truth about Small Business, a USA Best Books for Entrepreneurship award winner. For more information call 770-729-8000.
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