Shelter Insurance Receives Customer Service and Marketing Recognition

Provided by Michele Thompson, Colorado Springs








Shelter Mutual Insurance ranks third in customer satisfaction

Shelter Mutual Insurance Company ranks third highest in customer satisfaction for auto insurance companies, according to J.D. Power and Associates’ Auto Insurance Study.

This recognition is based on the results of J.D. Power’s 2011 U.S. National Auto Insurance Study, in which Shelter ranked number three among auto insurers with highest customer satisfaction.

Shelter advanced one position over last year’s ranking of fourth place in the annual study.

The study, released on June 28, compiles results of more than 28,000 responses from auto insurance policyholders. It measures customer satisfaction with auto insurance companies across five factors. In order of importance, they are: interaction, price, policy offerings, billing and payment and claims.

Marketing group honors Shelter Insurance® for product videos


Shelter Insurance® has received the highest honor for audio/visual communication by the Insurance Marketing & Communication Association (IMCA).

Anna Hargis, Shelter's director of advertising, accepted the Best of Show Award at the IMCA's 2011 Showcase Awards ceremony in Toronto, Ontario, on June 28.

Shelter's winning entry, "Fun Stuff Boat Videos," was produced to help educate consumers about the importance of boat insurance. Two videos, posted on Shelter's public website, were written by Shelter staff and feature Shelter employees and family members. Both were produced on location at a Columbia lake.

IMCA is the oldest insurance marketing association in North America. It represents more than 120 insurance and financial services companies throughout the U.S., Canada, Mexico and Bermuda. Each year, IMCA honors the insurance industry's best advertising and communication efforts in 35 different categories.