Tuesday, January 1, 2008

DOING GOOD, ONE SEARCH AT A TIME - CASA Fundraising Opportunity

Online Search Engine Helps Fund CASA and other Local Nonprofits

What if even a fraction of the $8 billion generated by search engine advertisers was distributed to organizations trying to make the world a better place?

That is the concept behind a new search engine, developed by Internet entrepreneurs and brother sister team Ken and JJ Ramberg. GoodSearch.com – powered by Yahoo – donates 50% of its revenue, approximately a penny per search, to the charities designated by its users. You use it just as you would any other search engine and the pennies add up quickly.

CASA of the Pikes Peak Region, a nonprofit that serves abused and neglected children, is now actively generating revenue via the site.


Internet users have found GoodSearch to be a compelling idea. Jane Hegstrom, a Colorado Springs resident and CASA volunteer, uses GoodSearch as many as 10 times a day in support of abused and neglected children in the Pikes Peak Region. “Why wouldn’t you use it?” asks Hegstrom.

Using GoodSearch is simple. Because the site is powered by Yahoo, users are assured of quality results - but each time you search, money is generated by the advertisers for CASA or other worthy charities.

“We know there are a lot of people who want to do good but may not have the time or the money to help out.” said Ken Ramberg, Co-Founder of GoodSearch. “GoodSearch makes it as easy as possible. We’ve taken something people do every day -- searching the Internet -- and have turned it into doing good."

CASA of the Pikes Peak Region provides a volunteer's voice in court for children who are victims of abuse, neglect or domestic conflict and promotes community awareness of these issues to ensure safe and permanent homes. For more information visit www.casappr.org.

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