October 2012, new record traffic and first year over year comparison for SouthSideBusiness.com

October 2012 easily set new traffic records on SouthSideBusiness.com.   The site received 8186 visits from 4075 unique visitors and 21,225 pageviews. This is the first month that we have year over year comparisons since the relaunch of the re-formatted site. The October 2012 numbers are up nearly 400% from October 2011.  SouthSideBusiness.com had been up for over six years before the relaunch, displaying a pdf  version of the monthly hard-copy of the paper.

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*Explanation of terms. A unique visitor is an IP address. It's not quite a unique person as people sharing a home or office network, in most cases, would be reflected as a single unique user. A visit is someone coming on site, whether they visit one page or ten, then exiting the site (that's one visit). A pageview is just what it sounds like, the number of pages within the site that were viewed.

Robots and Spiders used by search engines to catalog sites, are not included in these numbers. I'm not emphasizing "hits" because it's not a useful number. A single visit to one page of a website can generate a dozen or more hits. But for the record, this month we got over 225,000 hits.