Pool Tables Direct - The Best Defense is a Good Offense

Pool Tables Direct Fights Downturn in Home Luxury Goods Market with New Website and Aggressive Growth Strategy

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Pool Tables Direct.com (), a manufacturer of quality custom pool tables, custom dining conversion tables, and poker and casino sets, announced today a new strategy to combat the economic downturn that's battering the majority of home luxury goods retailers and wholesalers. This strategy includes new products, expanded advertising channels, new components to the business model and a new website back-end and user-interface.

Pool Tables Direct has taken these steps to stay ahead of a market that has become exceedingly cautious with respect to any home goods. With home prices not expected to increase anytime soon, energy costs increasing and the challenged real estate and financial sectors, consumers have retrenched, posing a threat to the continued growth Pool Tables Direct has been experiencing.

“We are attacking this market as if it were an opportunity,” said Andrew Walker, President and CEO of Pool Tables Direct. “We’re still seeing the web traffic, so the interest is there; people are just postponing their buying decisions. Our plan is to make it easier for people to obtain our products, have more reason to do so and make it more cost effective to do it. And if they still postpone buying a pool table, Pool Tables Direct will be in their minds when they’re ready.”

“Pool tables are now the centerpiece of a home’s décor,” added Jake Jenkins, Director of Manufacturing. “As ‘games,’ pool tables have been seen as a ‘nice-to-have,’ but as a complementary piece of furniture, it then becomes a relatively inexpensive way to make a significant upgrade to a home. That’s often a home that isn’t getting other, more substantial upgrades, due to tighter credit markets and economic conditions.” Pool Tables Direct customer, Kyle van Hoften, in Mission Viejo, CA, sees the same value first hand. “For less than the cost of a new table or couch, we added a significant and complementary piece of furniture to our home.”

Pool Table Direct’s website is a critical component to this strategy. The new site includes improved traffic metrics, real-time inventory management, more efficient order processing and affiliate marketing capabilities. Pool Tables Direct’s second phase of our growth strategy includes expanding internationally into countries such Canada, Germany, France and Great Britain.