Monday, February 1, 2010

Better Business Bureau announces new mobile app for consumers

BBB OFFERS TWO NEW TOOLS TO HELP CONSUMERS SHOP WITH CONFIDENCE

Your Better Business Bureau is now making its reliability reports available for download to mobile devices such as iPhones. All a consumer needs to do is go to http://m.bbb.org and download the application. They are then able to access the four million reports in the BBB’s national database.

Reliability reports are the stock and trade of the BBB. These online listings contain a multitude of information about companies, including a letter grade rating of A+ through F. Now consumers can access this information when they are on the go. Even better, this new mobile device application is free.

A new browser called the “Accredited Business Locator” allows consumers to quickly see whether or not a company is an accredited business. When the search engine they are using (Google, Yahoo, Bing, etc.) produces a list of possibilities, those companies that are BBB accredited businesses are easily identified because they display the BBB accredited business seal. In one quick step, consumers can tell that a company, because they bear this seal, is reputable. Consumers can click on the seal to directly access the company’s BBB reliability report.

The software is free to download and is powered by a company called Azigo, a leader in user-centric technologies. Go to http://www.azigo.com/landing/bbb.html and follow the prompts to download the software.

The BBB is offering these new services to protect consumers and, in the case of the Azigo software, minimize the risk of online fraud.

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