Press Release
The August of edition of the South Side Business News, a Colorado Springs monthly business newspaper, will be the first to contain QR coding (aka 2D barcodes) throughout the paper. QR Codes are like blotchy versions of UPC codes. They enable readers with QR enabled cell phones to snap a picture of the image and be directed to a webpage or brief message. The codes have also been referred to as "hard links" because they connect hard copy to the web.
Free QR reading software is available at many sites, including www.BeeTagg.com. The paper will feature a code on the front page that points to the South Side Business News main site, one on the back page ad for Easy Street Designs, directed to its website and others within the paper linking to contributors' sites and blogs. In future issues, the codes could start appearing within other ads as well.
The concept is still in its infancy in the U.S.. In fact publisher Ed Duffy said "As far as I know we're the first periodical in Colorado to make use of QR Code in this manner. The mobile web may not be quite ready for prime time, but one can see where it’s going...and it’s pretty cool.”
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