From the BBB:
No matter the size, almost every business recognizes the need to create awareness of its products or services. But as consumers are increasingly bombarded with advertisements, messages and images, coupled with an un-certain economic forecast, it is more important than ever for businesses to differentiate themselves.
On the other side of the equation, consumers want to be able to sort through the clutter in order to find a company that is trustworthy and meets their purchasing needs.
While public relations and advertising have long been used to build awareness and ultimately increase sales, branding your product or service has now become essential. Branding can take these tried and true methods to a new level.
If you are a southern Colorado business owner, or even a consumer who just wants to learn more about branding and how it influences your decision to buy a product or service, you may want to attend an upcoming special event in Pueblo hosted by your Better Business Bureau of Southern Colorado.
Branding experts Suzanne Tulien and Carol Chapman, owners of the Brand Ascension Group, will teach an innovative, highly interactive workshop on Wednesday, March 5 in the Fortino Ballroom at Pueblo Community College. The workshop is based on their book, The 6 Myths of Small Business Branding. The event is open to the public and will run from 8:00 AM to 12:00 noon, with a 7:30 AM check-in time. Below are just a few of the secrets Suzanne and Carol will share with you at this interactive workshop:
* Learn the true difference between Branding and Marketing and how they affect your bottom line.
* Find out how customers really make buying decisions.
* Discover why the first seven seconds of contact with a customer are so crucial?
* Learn how to boost your brand’s overall customer experience without going broke?
For more details, information on cost and to make reservations, contact Zella Richardson at 719-542-1605 or zellar@bbbsc.org. You can also go to www.BrandAscension.com.
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